Facing the Street

A small snippet of writing by Robin Sloan. I do not know the original source, I suspect is one of their old newsletters. I came across it on Andy Matuschak's page on working with the garage door up, something which directly inspired the creation of this site. I should email Robin about this hmm....


I wish starting physical businesses was easier; I wish the path wasn’t so steep, especially in places like the Bay Area; because I think it’s one of the absolute best things a person can do. Among many other things, a physical business enlivens public space, by making the simple, eloquent statement: I am here, working.

There’s a scientific glassblowing studio north of us; I walk past it on the sidewalk often. By simply existing, and having a nice sign that faces the street, they are doing a small public service every day. We are here, working.

In the same light industrial complex as the Murray Street Media Lab, there’s a woodworking shop, and the man who runs it always keeps his door propped open. Simple as that. What a delight, every damn day, to ride my bike past that door and peek inside and see all his tools, the boards stacked up for whatever commission he’s undertaking. I am here, working.

Part of the problem of social media is that there is no equivalent to the scientific glassblowers’ sign, or the woodworker’s open door, or Dafna and Jesse’s sandwich boards. On the internet, if you stop speaking: you disappear. And, by corollary: on the internet, you only notice the people who are speaking nonstop.

If you could put on magic internet goggles that enabled you to see through this gnarly selection bias and view the composition of reality fairly, correctly—well, just come walk around Emeryville and West Berkeley. It would look like that! All the tumult of Twitter would shrink into a single weird cafe—just a speck, in an enormous city made up entirely of people quietly working.