"Full-stack" now includes a lot more pancakes. We've added layers and layers of abstractions, tools, and professionalism into every stage of "hosting a site." This is in part due to real factors related to adding hundreds of millions of people to the internet, giving them always-on supercomputers they check at several dozen times a day, common infrastructure and cloud platforms providing solutions for minutiae that used to gate out amateur players, and the explosion of VC/zero-interest capital in the last decade meaning a ton of companies were playing the "eat the world or die" game.